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Northlight Theatre Launches New Partnership for Rush Tix and Free Rides
Northlight Theatre announces its partnership with TodayTix—the free mobile app that provides on-demand access to last-minute theatre tickets—and the ridesharing company Lyft with its new Rush&Ride program for discounted tickets and free rides to and from the theatre. Rush&Ride offers a limited number of $20 tickets for the Chicago premiere of the hit off-Broadway play The City of Conversation, available exclusively on the TodayTix app, and includes free rides, courtesy of Lyft.
“This is an amazing deal – with $20 tickets and up to $40 in free Lyft rides, there’s nothing like it in the Chicago area,” said Mara Mihlfried, Northlight’s Director of Marketing & Communications. “With the help of TodayTix and Lyft, we’re making it possible for anyone to get to Northlight, regardless of your location or access to transportation. We’re very excited about this partnership, and even more excited for the new audiences that will now be able to reach Northlight.”
Rush ticketing traditionally requires customers to arrive in-person at the box office the morning of a show to purchase same-day discounted tickets. By using TodayTix’s new mobile Rush ticketing technology, theater patrons can now purchase rush tickets directly from their mobile devices via the TodayTix app on a first-come, first-serve basis and pick up their tickets at the box office right before a show.
“We’re thrilled to have the opportunity to work with innovative partners like Northlight and Lyft to pioneer Rush & Ride,” said Brian Fenty, Co-Founder and Chairman of the Board at TodayTix. “We are proud to collaborate with our partners to help make the theatergoing experience seamless, affordable, and more accessible than ever.”
In order to gain access to the $20 Rush&Ride tickets for The City of Conversation, ticket buyers must download the TodayTix app and unlock the functionality by sharing on their Facebook or Twitter pages. Once unlocked, a theatergoer has access to Rush&Ride pricing daily. Beginning at 9am on the day of performance, Rush&Ride tickets can be purchased on a first-come, first-served basis until that day’s Rush&Ride inventory is sold out. Customers can claim their free rides (up to $20 to and $20 from the theatre) via their TodayTix confirmation and pick up their tickets at the Northlight Theatre box office beginning one hour prior to curtain.
For more information about the partnership or how to purchase “Rush&Ride” tickets to The City of Conversation performances, please visit: go.todaytix.com/CityRushRide
About The City of Conversation
Northlight Theatre presents the Midwest Premiere of The City of Conversation, opening Northlight’s 42nd Season. The City of Conversation by Anthony Giardina and directed by Marti Lyons, runs September 15 – October 23, 2016 at Northlight Theatre, 9501 Skokie Blvd in Skokie.
In 1979 Washington D.C., socialite Hester Ferris throws posh dinner parties that can change the course of politics. But when her son turns up with an ambitious Reagan-ite girlfriend and a shocking new world view, it ignites a family divide that spans over 30 years and six presidential administrations. As power shifts from one generation to the next, a family struggles to maintain ties while on opposite sides of the partisan fence.
The City of Conversation was nominated for the Outer Critics Circle and Drama Desk awards for Best Play of 2014-15 and is also being developed as a miniseries for F/X.
About Northlight Theatre
Northlight Theatre is a professional, non-profit theater company located in Skokie, Illinois at the North Shore Center for the Performing Arts. Northlight produces five mainstage productions each year with a spectrum of work ranging from timely world premieres to refreshed classics. It is one of the largest nonprofit theatres in the Chicago area with over 6000 subscribers, serving audiences totaling over 50,000 each season. In addition to the mainstage season, programming includes workshops and readings of new works, audience outreach to Veterans and many other groups, a summer performing arts camp, and a comprehensive arts education program for underserved middle and high school students.
TodayTix is the first and only free mobile app for iOS and Android that provides access to the best prices on last minute theater tickets, booked same-day or within a week’s time. Operating in the world’s most iconic theater markets, TodayTix secures the best discounted and full price tickets available for the hottest shows in New York City, London’s West End, the San Francisco Bay Area, Los Angeles, Washington DC, Chicago, Boston and Connecticut.
Life-long friends and Broadway producers Merritt Baer and Brian Fenty launched TodayTix in New York City in December 2013. The company now has partnerships with more than 250 theater institutions globally including (but are not limited to:) The Second City, The Hypocrites, Lookingglass Theatre, Goodman Theatre, Lyric Opera of Chicago, The House Theatre of Chicago, Steep Theatre, The Public Theater, MSG Entertainment, Roundabout Theatre Company, Cirque du Soleil, Blue Man Group, Manhattan Theatre Club, The Metropolitan Opera, BAM, Nimax, Really Useful Theatres, Kenneth Branagh Theatre Company, Royal Court, Goodman Theatre, Lyric Opera, SHN, American Conservatory Theater, Geffen Playhouse, Center Theatre Group, The Wallis Annenberg Center for the Performing Arts, LA Opera, Arena Stage, Woolly Mammoth Theatre Company, A.R.T., Hartford Stage and Goodspeed Musicals. TodayTix has also launched mobile Rush with LA Opera, SHN, St Anne’s Warehouse, and Second Stage. TodayTix has most recently partnered with Manhattan Theatre Club for the first Broadway Rush for Heisenberg.
To learn more, please visit www.todaytix.com or download TodayTix for iOS, Android and Amazon devices.
Lyft was founded in June 2012 by Logan Green and John Zimmer to reconnect people and communities through better transportation. Lyft is the fastest growing rideshare company in the U.S and is available in more than 200 cities. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to driving positive change for the future of our cities.