Previously known for his Broadway work on both Elton John’s Lestat and the original companies of Disney’s Beauty and the Beast, director Sam Scalamoni has launched a fruitful partnership with Nickelodeon in the development of Storytime Live!, a four-part family show based on Nick, Jr. programming. No stranger to children’s entertainment both onstage and at home, Scalamoni caught up with ShowBiz Chicago to discuss the importance of theatre for young audiences.
ShowBiz Chicago: You’ve done Beauty and the Beast, Mulan Jr, School House Rock, and You’re a Good Man, Charlie Brown. What initially drew you to children’s theatre?
Sam Scalamoni: I try not to differentiate children’s theatre from regular theatre. I just think the audience is younger. I think we still need to tell a great story and tell it in an exciting way and that’s what I try to do. I never thought of myself as a children’s theater person but I do love telling stories to young people, and I think I learned a great deal working at Disney and Beauty and the Beast because that is the approach. They think of it as a family’s show. So I think that is how I approached this show. The only other thing about children is that I have some, and I love watching them be entertained and experience their first moments in the theatre.
ShowBiz Chicago: Do you ever alter the way you approach stories directorially, depending on age demographic?
SS: I think we want to make sure that [the story] is clear and that we’re not talking over anyone’s head. You have to be aware of your audience, but I don’t think we want to change any of the natural ways we tell the story. Rather we want to ensure that we are using the proper language to connect with our audience. The storytelling is pretty much the same: clear, entertaining, and moving along. I’m a big fan of moving the story along because people get bored, specifically in an age of short attention spans.
ShowBiz Chicago: Let’s talk about Storytime Live. How did you initially become involved with the production?
SS: I was in touch with Nickelodeon for a couple of years about working on a project. The producers of Broadway Across America and Nickelodeon gave me a call and said, “This is the kind of show we’re thinking about developing, we think you would be a good fit for it. So what do you think?” They wanted to know how I would approach it, but it seemed like a really good fit. It’s four different stories with very different creators and characters. I had been working with composers and book-writers to develop new material at the time. It was just timing that I happened to be in the groove of developing new projects and this one came along and seemed like a great fit.
ShowBiz Chicago: You mentioned that you have children of your own. Were you familiar with these four television shows that comprise Storytime Live (“Dora the Explorer”, “The Backyardigans”, “The Wonder Pets!”, “Ni Hao Kai-lan”) before delving into the project?
SS: Not all of them. Of course, unless you have been living in a very dark place, you are aware of “Dora the Explorer”. It’s actually about to have its tenth anniversary. I was aware of “The Backyardigans” and I was peripherally aware of “The Wonder Pets!” because of their adult following and the uniqueness of the children’s show. The only show that I had absolutely no knowledge of was “Ni Hao, Kai-lan” which is a wonderful show, really fun. I am glad I know it now because my daughter loves watching it with me.
The cool thing about it is we’ve gained permission from Nickelodeon to our finale has characters from each one of the shows interacting together, which has never been done before. It is really fun for everyone to see the characters together onstage.
ShowBiz Chicago: A significant difference between touring children’s theatre and Broadway’s children’s theatre is the experience for kids to feel like active participants in the story. How does Storytime Live allow for this?
SS: Storytime Live is incredibly interactive. We have Moose A. Moose and Zee from Nick, Jr. hosting it , so the kids are used to interacting with these two because they interact with them from the television set at home. They serve the same role in Storytime Live. So right off the bat they’re interacting with Moose and Zee, getting into that groove. Each one of our segments has interactive moments where the cast is asking audience questions, doing call-and-response, finding things onstage. We want to keep the kids engaged with the characters onstage the same way they are used to on Nick, Jr.
It’s very much like a Broadway show. We use all of our cast from New York and our staff and designers are from Broadway. It was really like putting together a Broadway show from scratch, just one that happened to be aimed at young people. We’re really hoping that it will be a great theatrical experience for young people and their families. I think they are going to be surprised at how exciting it is. There is flying in our show, lots of exciting scenery, special effects.
ShowBiz Chicago: Many television and film companies have recently made the transfer from screen to stage with their children’s programming, like Disney, Dreamworks, and now Nickelodeon. Why do you think this trend has come about?
SS: I think people want to see things that are familiar to them, especially young people. I think they enjoy seeing characters come to life in front of them. Disney captured that so well with Beauty and the Beast. They make sure that they can see the actors’ faces, that is’ a very theatrical but accessible experience. It’s important for kids not to be talked down to in theatre.
ShowBiz Chicago: Besides Disney, Broadway has been slow to really embrace family and children’s entertainment. Why do you think this is?
SS: Well I think, speaking as a person who has a family, you want to do things as a family together and have an exciting experience together. One of the greatest things you can do together is have a theatrical experience. There were a few links out of the chain in the past and now there are more of them. Families want value. If they are going to spend money on taking their family out they are going to spend it on something that they can all do together and enjoy together. I think we were very mindful of that as we put Storytime Live together, mindful of putting together something that everyone would enjoy, both children and parents. What I’m proud of when I watch Storytime Live is the end of the show when the grandparents get up and dance with the children, and the parents are up dancing, and then you feel like you’ve done your job. You’ve entertained everybody, and everyone has had a great time out.
ShowBiz Chicago: The four shows incorporated into Storytime Live address diverse backgrounds and experience, which is also a new trend. What do you think is children’s theatre’s role in bringing this message of acceptance and understanding to young people?
SS: I think all theatre, children’s theatre and other, has to reflect its audience. I am very proud to say that we reflect that in our show. There’s a great amount of cultural and ethnic diversity. There are different types of music. It’s wonderful for children to see, learn Chinese, experience the different types of music, lanuage, and relationships that we put forth in our show. Because it’s the same thing that they are experiencing in their neighborhoods and in their schools. That, I think, makes them feel comfortable nad helps them learn that everything is just like the other, and to accept that. That’s a big part of what theatre needs to do. The other thing it does is teaches lessons, of course, and I think it’s always done that. I’m very proud of the diversity that we show.
“Storytime Live!” Runs March 12-14, 2010 at the Rosemont Theatre. For tickets or more information, please visit www.NickLive Tour.com.

























