“Fraver by Design: Five Decades of Theatre Poster Art from Broadway, Off-Broadway, and Beyond” Available Through Schiffer Publishing

Schiffer Publishing, Ltd. would like to introduce Fraver by Design: Five Decades of Theatre Poster Art from Broadway, Off-Broadway, and Beyond.

 

Fraver by Design: Five Decades of Theatre Poster Art from Broadway, Off-Broadway, and Beyond Frank “Fraver” Verlizzo 8 1/2″ x 11″ 260+ color images 208 pp 978-0-7643-5515-8 Hardcover $34.99

 

From The Lion King to Moose Murders and from Cat on a Hot Tin Roof to Agatha Christieʼs The Mousetrap, celebrate the Drama Desk Award-winning artwork of Frank “Fraver” Verlizzo with more than 250 of his theatre poster designs from Broadway, Off-Broadway, and around the globe. For the first time in his five-decade career, this monograph collection will take you behind-the-scenes into the world of theatrical advertising through a rare look at 40 unpublished poster sketches for some of Broadway’s favorite shows, hilarious career anecdotes, and commentary from theatre icons, including Bernadette Peters, Dean Pitchford, and Jack Viertel. More than 20 of Fraverʼs poster designs for the works of Stephen Sondheim are spotlighted, as well as those created for Rodgers & Hammerstein, The Kennedy Center, and New York City Centerʼs Encores! series. This is the perfect collection for students and fans of the theatre, graphic design and advertising, and the arts in general.

FRANK “FRAVER” VERLIZZO has left an indelible mark on the landscape of the American theatre. Heʼs created poster art for over 300 Broadway, Off-Broadway, regional and international productions, including some of the most memorable designs in theatre history including The Lion King, Deathtrap, Sweeney Todd, and Sunday in the Park with George. Playbill has called him, “the theatre poster legend.” In 1987, Fraverʼs designs garnered him a Special Drama Desk Award for “consistently inspired artwork for theatrical productions,” an honor never before bestowed in the area of theatrical advertising. In 2010, The New York Public Library for the Performing Arts at Lincoln Center presented a retrospective exhibit of his posters in celebration of his illustrious career. See more at fraver.com.