The “Art of Pink” Transforms The Peninsula Chicago This October For Breast Cancer Awareness Month

The Peninsula Chicago is again thinking pink for a purpose this October, Breast Cancer Awareness Month. Marking its sixth anniversary in 2016, the annual Peninsula in Pink campaign to raise awareness and funds for breast cancer charities is undergoing a creative makeover to become “The Art of Pink.” All of The Peninsula hotels worldwide will present a month of pink-infused art, dining and spa experiences for guests to enjoy.

In keeping with the global commitment to support innovative public art, The Peninsula Chicago has installed an art exhibit by renowned fashion photographer, Chen Man. The photo exhibit is part of the 10 piece original art series titled “Nao Nao” and is located on the Motor Lobby Level. The artist’s inspiration for this installation stems from the Beijing of her childhood, where feelings and emotions were not shared publicly, and the selfless act of scratching a loved one’s back with a nao nao could best convey feelings of sympathy and understanding. As a symbol of sympathy for the cause, guests are welcome to scratch off the pink overlay to reveal the image. The nao nao scratching devices are available for a US$ 5 donation to the charity. The art is being auctioned at the end of October, with the proceeds donated to breast cancer charity partner, Breast Cancer Research Foundation.

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The Art of Pink builds on the partnerships The Peninsula Chicago has created with leading art museums, galleries and private collectors to provide guests with privileged access to groundbreaking art by established masters and emerging artists.

Guests and visitors are invited to bid via Paddle 8,www.Paddle8.com/PenInPink. This is a very unique opportunity to own a piece of a world-renowned artist’s installation and to support a worthy cause, the Breast Cancer Research Foundation. For rules and additional information, please contact the hotel concierge at +1 (312) 573 6530.

Pink is the preferred color at the Peninsula hotels each October, and to support The Art of Pink initiative, the main entrance and signage of The PeninsulaChicago will be artfully illuminated in pink each evening from October 1 to 31, 2016. The hotel’s flower arrangements will adopt a rose hue, and a “Remembrance Tree” will be available for guests to write names of cancer survivors or memories of loved ones. Guests can enjoy pink-infused gourmet dining and spa experiences, with part of the proceeds donated to the Breast Cancer Research Foundation.

Throughout October, The Lobby will serve a special Art of Pink Peninsula Afternoon Tea, featuring rose-tinted sweet and savory treats presented on a tiered silver tea stand for US$ 65, with US$ 5 from each tea served donated to the charity.  Monday through Saturday, tea seatings are at 2:30 pm and 4:30 pmand on Sundays between 3:30 pm and 5:00 pm. The “Pretty in Pink” cocktail will be featured in The Bar with a donation from each purchase. Pierrot Gourmet will feature a Rose Lychee Macaron for US$ 8, with US$ 2 from each purchase donated. The Spa will feature “Pedi-for-a-Cure”, a deeply nourishing pedicure for US$ 95 with US$ 10 benefitting the organization (when guests mention “Pedi-for-a-Cure” during booking) as well as a “Think Pink Massage,” a relaxing full body 90 minute massage. During the massage, a hydrating pink mud mask will be applied to your feet, hands, and scalp for intense moisturizing.  The “Think Pink Massage” is US$ 255 Monday through Thursday and US$ 270 Friday through Sunday with US$ 20 from each treatment donated to charity.

For information or reservations for dining, please call +1 (312) 573 6695 or spa, please call +1 (312) 573 6860 or visit www.peninsula.com/chicago.

This year marks the sixth anniversary of the Peninsula in Pink campaign, which has raised a total of US$ 833,515 for breast cancer charities worldwide, including US$ 395,954 in 2015. In total, Peninsula in Pink at The PeninsulaChicago has raised US$ 24,321 including US$ 5,889 in 2015, which was donated to the Lynn Sage Cancer Research Foundation. 

About Peninsula in Pink

Breast cancer is the most prevalent cancer among women and the second-most common cancer in the world today, accounting for one in ten of all new cancers diagnosed worldwide, and nearly one in four female cancer cases. With these statistics in mind, The Peninsula Hotels decided to harness its resources and create the Peninsula in Pink charitable initiative.

Launched in Hong Kong in 2010, Peninsula in Pink is an annual event at all The Peninsula hotels in Asia, North America and Europe. Each hotel shows its support for Breast Cancer Awareness Month in October by creating pink-inspired afternoon teas, cocktails, dining and spa promotions and special events, with part of the proceeds donated to a local breast cancer organization.

Continuing The Art of Pink for the second year, each hotel will exhibit pink-themed artworks in partnership with Chen Man. An exclusive pink ribbon pin designed for Breast Cancer Awareness Month is available for sale in each hotel.

About BCRF

The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world’s most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. By committing 91 cents of every dollar directly to its mission, BCRF is one of the nation’s most fiscally responsible nonprofits and the largest private funder of breast cancer research worldwide. Visit www.bcrfcure.org to learn more. 

About The Peninsula Chicago

The Peninsula Chicago is a Five Star, Five Diamond hotel located on the “Magnificent Mile” at 108 East Superior Street (at Michigan Avenue), within the city’s premier shopping district. The 339 guest room hotel recently completed an extensive renovation of all guestrooms and suites.  The hotel opened in 2001 and features three distinctive restaurants, a popular bar and a world-class spa. For information on The Peninsula Chicago, please visitwww.peninsula.com/chicago or call +1 (312) 337 2888 or toll-free at +1 (866) 288 8889.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on the Hong Kong Stock Exchange (00045), The Hongkong and Shanghai Hotels, Limited is the holding company of a Group which is engaged in the ownership, development, and management of prestigious hotels and commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula Bangkok, The Peninsula Manila, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, and The Peninsula Paris. Projects under development include The Peninsula London and The Peninsula Yangon. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower, The Peninsula Office Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; 1-5 Grosvenor Place in London, UK, and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Thai Country Club in Bangkok, Thailand; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.