20140305120000_aga-boom_webThe McCallum Theatre will kick off its 2014-15 season with the Third Annual McCallum Theatre Family Fun Day set for Sunday, October 19, 2014.Proceeds from this special event will support theatre operations including the McCallum Theatre Institute, the Theatre’s award-winning arts education program that provides arts training to 40,000 students and educators annually, serving 70% of Coachella Valley classrooms.  The H.N. and Frances C. Berger Foundation is the Presenting Sponsor of Family Fun Day.

“This has become such a wonderful community event,” said McCallum President & CEO Mitch Gershenfeld. “Last year we had a sell-out audience and we anticipate a similar response for the new season.  It’s simply a wonderful day for the entire family, with great outdoor activities, special surprises, and a performance on the McCallum stage that will charm both children and children-at-heart.  You will really want to purchase your tickets early because Family Fun Day at the McCallum has become one of those can’t miss events in the Valley each fall.”

Family Fun Day at the McCallum begins at noon on Sunday, October 19th with food, games, and fun activities for the entire family including face painting, theatre and music games, balloon pops with fantastic prizes, a silent auction, food vendors, action characters and much more.  At 2:30pm, all ticket-holders will move into the Theatre to enjoy a dazzling performance featuring Theatre of Physical Comedy, AGA-BOOM, a unique style of theatrical clowning that combines the unbridled silliness of slapstick comedy with theatrical expressionism, poetry, and the European avant-garde.

“Aga-Boom is charming family fare that inspires equally intense enjoyment in grown-ups and kids,” said Time Out New York magazine.  “Aga-Boom fills the theatre with flying wads and flakes of paper, laughter, whoops and screams of children and adults alike.  Masterly with its own originality.  Pure family fun,” says The New York Times.

Ticket prices for Family Fun Day are $20, $15, $10 and $7 and are available online; at McCallum Box Office, 73000 Fred Waring Drive, Palm Desert, CA, or by phone at (760) 340-ARTS (2787).

Sponsorships for this event are available starting at $250.  For sponsorship information, contact Judi Cohen at, or by phone at (760) 776-6186.

Family Fun Day media sponsors are News Channel 3, CBS Local 2, and Telemundo.