DAVID BOWIE IS MCA EXHIBITION DEBUTS NEW SENNHEISER DIGITAL TECHNOLOGY
|The David Bowie Is exhibition makes its US debut at the Museum of Contemporary Art (MCA) Chicago onSeptember 23, 2014, and brings new Sennheiser technology that enables visitors to have a unique, multi-faceted journey of David Bowie’s sound and style. In this partnership, the MCA and the Victoria and Albert (V&A) Museum in London – who curated the exhibition – have leveraged Sennheiser’s audio expertise so that visitors experience guidePORT technology streaming one-of-a-kind interviews, commentary, and recordings as they view the exhibition. David Bowie Is is groundbreaking not only as an interactive exhibition of one of the greatest artists of our time, but also in how it integrates Sennheiser technology throughout. Sennheiser has been a driving force in the innovation of sound since 1945 and routinely supports innovators and artists all around the world.
David Bowie’s career is marked by continual re-invention, musical innovation, and striking visual presentations. When entering David Bowie Is, each museum visitor is given the 3D immersive sound simulation equipment – a pair of Sennheiser headphones and a guidePORT receiver – which enables them to walk freely into 25 different ‘display zones.’ Inside a control room behind the scenes, Sennheiser is constantly broadcasting 25 live audio streams through transmitters that are perfectly mapped to the floor plan of the exhibit. Each time a visitor walks towards a different display, the relevant audio stream activates, broadcasting high quality audio through corresponding antennas located nearby. Small trigger units called ‘identifiers’ located throughout the exhibit are able to recognize the geo-location of each visitor and pick up the appropriate audio stream.
In addition to the pristine streaming audio occurring throughout the exhibit, visitors are also invited to experience an extraordinary 3D audio spectacle, consisting of Bowie concerts from over the years and an exclusive ‘mash up’ of his songs, created by Tony Visconti, Bowie’s long-time producer. The immersive audio installation is made possible by a special 3D upmix algorithm created by Gregor Zielinsky, Sennheiser’s International Recording Applications Manager, and the experience is delivered through an array of hidden loudspeakers from Neumann – a Sennheiser subsidiary.
The Sennheiser Group based in Wedemark near Hanover, Germany, was founded in 1945 and has gone on to become a leading manufacturer of microphones, headphones and wireless transmission systems. Sales in 2013 totaled 590.4 million euros. Sennheiser employs more than 2,500 staff worldwide and operates plants in Germany, Ireland and the USA. The company has a worldwide network of subsidiaries in France, Great Britain, Belgium, the Netherlands, Switzerland and Liechtenstein, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Australia and New Zealand, Canada, Mexico, and the USA. It also has long-established trading partners in other countries. Georg Neumann GmbH, Berlin, a maker of studio microphones and monitor speakers, and Sennheiser Communications A/S, a joint venture making headsets for PCs, offices and call centers, are also part of the Sennheiser Group. More information can be found on www.sennheiser.com.